PRACTICE

“In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”

– Shunryu Suzuki

One of the delightful aspects of practicing trademark law is learning something new every day.

Every client, every case, brings a unique situation and objectives, deserving a fresh and focused attention.

Further down this page you will find a list of topics in naming, branding, and trademarks where we have expertise and experience.

If we can’t help you, we will help you find someone who can.

Yes, We Can!

Here are some of the tasks and topics in which we help clients.

TRADEMARKS

  • Knock-out searches
  • Similarity searches 
  • Design mark searches
  • Design of trademark search programs
  • Pharmaceutical trademark searches
  • USPTO representation
  • TTAB opposition & cancellation
  • Appeal of USPTO refusals
  • USPTO Office action response

NAMING

  • Corporate naming
  • Product naming
  • Service naming
  • Tag lines and slogans
  • Pharmaceutical naming
  • INN (International Nonproprietary Names)
  • Regulatory issues in naming
  • Legal assessment of names
  • Linguistic & cultural assessment

BRANDING

  • Collaborate with agencies
  • Connect legal and marketing
  • Branding for services incl. SaaS
  • Help with selecting an agency
  • Content editing
  • Adapt branding for your audience
  • Work with multilingual, multinational, multicultural teams
  • Copyright basics

“Whatever you can do or dream you can, begin it; Boldness has genius, power, and magic in it.”– Johann Wolfgang von Goethe